Yahoo! exec: Make big bets …

The Blog’s former Knight Ridder colleague (and, let’s face it, boss) Hilary Schneider delivered the keynote on Thursday at the Online News Association‘s annual conference in Toronto. The Yahoo! vice president gave an engaging talk about interaction and immersion, the key tools in attracting online audiences, as she sees it. Schneider sees good times ahead if news orgs can embrace the change from monologue to dialogue, and take big risks in making smart, focused bets … and “rapid failures” to get results.

  1. The Freep’s Joe Grimm wraps it up for Poynter here.
  2. The official ONA site’s coverage of the speech here.
  3. How Hilary Schneider is using her journalism skill set to steer Yahoo! into the future.

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