Virginian-Pilot launches redesign

It’s 5 A.M. on the East Coast and newspaper readers in Norfolk are waking up to a redesigned Virginian-Pilot. Our friends over at will have an extensive look at the new Pilot up soon, but until then The Blog brings you a quick preview of what will be hitting the doorsteps and news racks in Hampton Roads over the next hour …

In her note to readers, DME for Presentation Deborah Withey notes that “a good redesign is merely a window frame, beautifully crafted, where the view changes daily.” She adds that the “design will remain organic, driven by the news. We will not become a templated newspaper where various stories play in the same spot every day, leaving little room for surprise.”

We should all hope to do the same.

If you want to read more about the content reorganization, typography and color palette, download the Pilot’s full-page redesign guide.

UPDATE: Check out even more pages samples here.


8 thoughts on “Virginian-Pilot launches redesign”

  1. The first thing I’ll say is that their A1 skybox urging readers to become “Co-Pilots” as part of the reverse-publishing process is really, really clever. I like that very much from a promotions-marketing standpoint.

  2. I will say, as a whole, this redesign is very reader-oriented and really fun to look at. Yes, I am a bit disappointed in the A1 masthed, I really liked the other one. But, the thoroughness of this redesign is impressive.

  3. overall… i’m loving this. so clean and fresh. neutraface display and sloop are gorgeous. i’m such a sucker for ultra-thin weights. the weight on “flavor” seems so bold!

    i agree with nick about the masthead. the new one by jim parkinson is fantastic but the older one (and its usage) seems to fit this redesign. it was less ornate and smaller.

    bravo to deborah withy and the v-p team. the v-p readers are in for a real treat. co-pilot is brilliant. i hope readers participate with great work. can we see inside pages soon too?

  4. You know, I like the inside stuff and the small touches. I am also a sucker for ultra-thin weights. I want to see how they play with this as the weeks go by, but I think this is a really clever redesign.

  5. I do like the inside sections, but I’m in the camp of people who feel that the front page falls flat. I do not care for the combination with the new flag with the script font for the date at all and I agree with a comment posted on Best Front Design that says the new flag gives the V-P the feel of a weekly instead of a daily. Martin is absolutely right. The old flag fits the style of this design much better than the new one. What were the reasons for the V-P changing their masthead?

    The inside pages, as Martin says, are open and fresh. I like all of the white space and I love the magazine-feel of these sections.

  6. My favorite feature is the modern, minimal color palette. Remind anyone of anything else? Say, oh, I dunno, Matt Mansfield’s redesign of this website? đŸ˜‰

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